How overwhelmed are you? I've been pretty overwhelmed myself lately, which is unusual for me. The chorus I'm hearing from many people in my business and personal world has to do with time and choices. The people drawn to PublishingProsperity.com are all way above average intelligence. That means there's an inherent curiosity, leading to more and more exploration, and more information of process on an ongoing basis.
That's why this program is offered in small pieces, spread out over time. Even with that, there's still be concern about being able to find time to listen to the recording of the Expert Interview, or read the transcript, or attend the open mic session or read this blog or the monthly ezine.
At the risk of seeming overly simplistic, I personally believe the right time will present itself. And it'll be, in fact, the *right* time. It's far from uncommon for people to tell me they've been following the booklet work for many years, and are now finally ready to invest in a product or service, or attend a workshop, or read the website more thoroughly. I'd venture a guess that a large percentage of booklet authors pondered it for a long time before taking action. It just hadn't been the right time yet, until it was.
This is all a slightly long way of saying that I believe you will learn what you're ready to learn at the exact right moment, and start with the correct product for you to develop exactly when it's time for you to do that. Rushing it can be like forcing a round peg in a square hole. Or is that a square peg in a round hole? Either way, be kind to yourself as you determine your next steps, sequence, and schedule.
What things have you been forcing with your business development that need to be released or re-examined?
Until next time,
Paulette - who has spent the past month regrouping and internally renegotiating the priorities
www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign
Tuesday, December 30, 2008
Thursday, December 25, 2008
Charging the Right Amount
There's been a lot of conversation about money in many/most circles these days -- a lot more than usual, in fact. Yes, it's a unique time in the history of the world. I choose to subscribe to the point of view that these are large and loud notices to get our collective attention to do things differently.
Two recent conversations have been especially noteworthy to me in my own particular Universe. One happened as a result of the Marketing Mentoring Boot Camp I attended in early December. I met a colleague there whose business focus is "Charge What You Deserve." He's got a system for figuring that out. I was so impressed with his approach that I invited him to be one of the Expert Interviewees for Publishing Prosperity in 2009. I'll also be introducing you to some of his products before he speaks so you can benefit sooner from what he's got.
Interestingly enough, the second conversation to note here is one with an extremely well intended and very supportive member of this Mastermind, who said it just wouldn't be possible to get the price I put on a 4-hour workshop being presented in Phoenix, AZ in January, that the market in Phoenix would never go for it. I am sincerely grateful to the person for challenging me. The comment prompted me to clarify and ultimately reinforce my thinking about why that price is the bargain of the century, and that yes, that's the number for the event. Once it was clear what the value was, the number was a non-issue and the person said we'd see each other there for the afternoon. The exercise was a valuable one that went beyond an intuitive, gut decision I'd made.
Since the workshop is being marketed to people who are already familiar with me and my work, and the package of what will be received by each participant costs much more when bought separately, and the group will be kept small by design so each person will get individual attention and connect with the others in the group, yes, it's the right number. In fact, it's low.
It's a fascinating process to go through to determine what the right price is for products and services, and what is attached to it on both the pragmatic and the emotional levels. Stay tuned, happy campers. Change is definitely in the air.
What business changes are you anticipating in 2009 that this mastermind can contribute to and support you in accomplishing? Leave a comment below to let us know.
Until next time,
Paulette - who named this Publishing "Prosperity" for a reason
www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me: www.twitter.com/pauletteensign
Two recent conversations have been especially noteworthy to me in my own particular Universe. One happened as a result of the Marketing Mentoring Boot Camp I attended in early December. I met a colleague there whose business focus is "Charge What You Deserve." He's got a system for figuring that out. I was so impressed with his approach that I invited him to be one of the Expert Interviewees for Publishing Prosperity in 2009. I'll also be introducing you to some of his products before he speaks so you can benefit sooner from what he's got.
Interestingly enough, the second conversation to note here is one with an extremely well intended and very supportive member of this Mastermind, who said it just wouldn't be possible to get the price I put on a 4-hour workshop being presented in Phoenix, AZ in January, that the market in Phoenix would never go for it. I am sincerely grateful to the person for challenging me. The comment prompted me to clarify and ultimately reinforce my thinking about why that price is the bargain of the century, and that yes, that's the number for the event. Once it was clear what the value was, the number was a non-issue and the person said we'd see each other there for the afternoon. The exercise was a valuable one that went beyond an intuitive, gut decision I'd made.
Since the workshop is being marketed to people who are already familiar with me and my work, and the package of what will be received by each participant costs much more when bought separately, and the group will be kept small by design so each person will get individual attention and connect with the others in the group, yes, it's the right number. In fact, it's low.
It's a fascinating process to go through to determine what the right price is for products and services, and what is attached to it on both the pragmatic and the emotional levels. Stay tuned, happy campers. Change is definitely in the air.
What business changes are you anticipating in 2009 that this mastermind can contribute to and support you in accomplishing? Leave a comment below to let us know.
Until next time,
Paulette - who named this Publishing "Prosperity" for a reason
www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me: www.twitter.com/pauletteensign
Tuesday, December 23, 2008
How Do You Define Large-Quantity Sale?
It's so much more lucrative to sell your booklets, audios, books, and any other information product in large quantities to single buyers. How do you define a large quantity? If you've been geared toward selling single copies directly to end-users, you may think selling 5 or 10 copies to one person is a large quantity. What about 500 or 1000 copies to a single buyer? That could be a stepping stone to the 5,000-10,000 or 50,000-100,000 or millions to a single buyer.
A couple things determine your definition:
* Your willingness to and skill in identifying that size fish (whale?)
* Your interest and persistence in going after that sale.
* Your comfort level in crafting and navigating through such a transaction
When it comes right down to it, there is no difference between selling 10 copies to one person, or 10,000 copies to one corporation or association. At the most basic level, the price is the only true difference, and that's little more than doing the research of how much it'll cost to get the job printed, and determining how much profit you want to make on the sale. Yes, okay, you need to have the 10,000 copies delivered by a reputable carrier, or do a licensing deal with your client so that they handle all the production.
You might your best approach to be a gradual climb from 10 copies to 100 to 1,000, on up. Or you may be ready to jump into the deep end of the pool and just start swimming. Either way, selling large quantities of your information products will get your message out into the world faster and further, and make you much more money than selling individual copies, one at a time.
Until next time,
Paulette - thinker bigger with you
www.PublishingProsperity.com
www.tipsbooklets.com
www.CollectionOfExperts.com
Follow me on www.twitter.com/pauletteensign
A couple things determine your definition:
* Your willingness to and skill in identifying that size fish (whale?)
* Your interest and persistence in going after that sale.
* Your comfort level in crafting and navigating through such a transaction
When it comes right down to it, there is no difference between selling 10 copies to one person, or 10,000 copies to one corporation or association. At the most basic level, the price is the only true difference, and that's little more than doing the research of how much it'll cost to get the job printed, and determining how much profit you want to make on the sale. Yes, okay, you need to have the 10,000 copies delivered by a reputable carrier, or do a licensing deal with your client so that they handle all the production.
You might your best approach to be a gradual climb from 10 copies to 100 to 1,000, on up. Or you may be ready to jump into the deep end of the pool and just start swimming. Either way, selling large quantities of your information products will get your message out into the world faster and further, and make you much more money than selling individual copies, one at a time.
Until next time,
Paulette - thinker bigger with you
www.PublishingProsperity.com
www.tipsbooklets.com
www.CollectionOfExperts.com
Follow me on www.twitter.com/pauletteensign
Thursday, December 18, 2008
A New Business or Expansion of a Current One?
The December open mic session yesterday focused a lot on some members' desire to leave their long-established, high-level formal professional career and go into the information product business full time. The tips booklet is their bridge to doing that.
This is very different from what many booklet authors have done over the years, yet no less valid or do-able. Booklet authors have usually used their tips booklets and other formats of their information products as a way to market their current and continuing business, while also adding multiple streams of income to what has been mostly or completely a service business. The people on yesterday's open mic call want to leave their careers completely, not continue to market them.
Among the advantages these people coming out of high level, long-term careers have that I know they have yet to realize are:
Leave your comments and website address below so others can contact you and contribute to your success.
Until next time,
Paulette - enjoying the developments of this group
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me on www.twitter.com/pauletteensign
This is very different from what many booklet authors have done over the years, yet no less valid or do-able. Booklet authors have usually used their tips booklets and other formats of their information products as a way to market their current and continuing business, while also adding multiple streams of income to what has been mostly or completely a service business. The people on yesterday's open mic call want to leave their careers completely, not continue to market them.
Among the advantages these people coming out of high level, long-term careers have that I know they have yet to realize are:
- Credibility that their credentials afford them, which will open doors quicker
- Contacts within their fields that will also open doors faster, getting them closer to sales
- A depth of knowledge in their expertise, letting them recognize spin-off product opportunities when someone wants something a little different than what their booklet currently covers
Leave your comments and website address below so others can contact you and contribute to your success.
Until next time,
Paulette - enjoying the developments of this group
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me on www.twitter.com/pauletteensign
Subscribe to:
Posts (Atom)
