How Do You Define Large-Quantity Sale?

It's so much more lucrative to sell your booklets, audios, books, and any other information product in large quantities to single buyers. How do you define a large quantity? If you've been geared toward selling single copies directly to end-users, you may think selling 5 or 10 copies to one person is a large quantity. What about 500 or 1000 copies to a single buyer? That could be a stepping stone to the 5,000-10,000 or 50,000-100,000 or millions to a single buyer.

A couple things determine your definition:

* Your willingness to and skill in identifying that size fish (whale?)
* Your interest and persistence in going after that sale.
* Your comfort level in crafting and navigating through such a transaction

When it comes right down to it, there is no difference between selling 10 copies to one person, or 10,000 copies to one corporation or association. At the most basic level, the price is the only true difference, and that's little more than doing the research of how much it'll cost to get the job printed, and determining how much profit you want to make on the sale. Yes, okay, you need to have the 10,000 copies delivered by a reputable carrier, or do a licensing deal with your client so that they handle all the production.

You might your best approach to be a gradual climb from 10 copies to 100 to 1,000, on up. Or you may be ready to jump into the deep end of the pool and just start swimming. Either way, selling large quantities of your information products will get your message out into the world faster and further, and make you much more money than selling individual copies, one at a time.

Until next time,
Paulette - thinker bigger with you

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