There's been a lot of conversation about money in many/most circles these days -- a lot more than usual, in fact. Yes, it's a unique time in the history of the world. I choose to subscribe to the point of view that these are large and loud notices to get our collective attention to do things differently.
Two recent conversations have been especially noteworthy to me in my own particular Universe. One happened as a result of the Marketing Mentoring Boot Camp I attended in early December. I met a colleague there whose business focus is "Charge What You Deserve." He's got a system for figuring that out. I was so impressed with his approach that I invited him to be one of the Expert Interviewees for Publishing Prosperity in 2009. I'll also be introducing you to some of his products before he speaks so you can benefit sooner from what he's got.
Interestingly enough, the second conversation to note here is one with an extremely well intended and very supportive member of this Mastermind, who said it just wouldn't be possible to get the price I put on a 4-hour workshop being presented in Phoenix, AZ in January, that the market in Phoenix would never go for it. I am sincerely grateful to the person for challenging me. The comment prompted me to clarify and ultimately reinforce my thinking about why that price is the bargain of the century, and that yes, that's the number for the event. Once it was clear what the value was, the number was a non-issue and the person said we'd see each other there for the afternoon. The exercise was a valuable one that went beyond an intuitive, gut decision I'd made.
Since the workshop is being marketed to people who are already familiar with me and my work, and the package of what will be received by each participant costs much more when bought separately, and the group will be kept small by design so each person will get individual attention and connect with the others in the group, yes, it's the right number. In fact, it's low.
It's a fascinating process to go through to determine what the right price is for products and services, and what is attached to it on both the pragmatic and the emotional levels. Stay tuned, happy campers. Change is definitely in the air.
What business changes are you anticipating in 2009 that this mastermind can contribute to and support you in accomplishing? Leave a comment below to let us know.
Until next time,
Paulette - who named this Publishing "Prosperity" for a reason
www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
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