This is very different from what many booklet authors have done over the years, yet no less valid or do-able. Booklet authors have usually used their tips booklets and other formats of their information products as a way to market their current and continuing business, while also adding multiple streams of income to what has been mostly or completely a service business. The people on yesterday's open mic call want to leave their careers completely, not continue to market them.
Among the advantages these people coming out of high level, long-term careers have that I know they have yet to realize are:
- Credibility that their credentials afford them, which will open doors quicker
- Contacts within their fields that will also open doors faster, getting them closer to sales
- A depth of knowledge in their expertise, letting them recognize spin-off product opportunities when someone wants something a little different than what their booklet currently covers
Leave your comments and website address below so others can contact you and contribute to your success.
Until next time,
Paulette - enjoying the developments of this group
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me on www.twitter.com/pauletteensign
Having left a full-time, tenured full-professor position (about as secure and well-paying as the academic field provides) and moving into full-time (hello? Who am I kidding? Much MORE than full-time, but that's my personality since I worked about 70 - 80 hour weeks as a professor, too)...anyway, moving into being an entrepreneur was the right decision for me. Having the name recognition and credentials have certainly helped, so I would encourage anyone thinking of making the leap...to make it. I have taught a teleseminar (and face to face workshop) several times called "Making a Break For It." So, do so is my recommendation. Booklets, with Paulette's help, make a big difference.
ReplyDeleteMeggin