Why Audio and Print of Same Thing

"How to Promote Your Business with Booklets" is in both text version and audio CDs. The Expert Interviews of www.PublishingProsperity.com are in PDF text transcripts and audio MP3s. What kind of sense does it make to have the same content in both text and audio?

Here's a few reasons why it makes perfect sense to have your content available in both the written word and something to hear:

• Your client's primary learning style is visual or auditory
• There are times in a person's day where it's more convenient to read or to listen
• It takes multiple exposures to the same content to internalize it.
• It gives your clients a choice of which to buy, rather than a "yes or no."
  

There's probably more reasons than this. These are the most obvious ones though. And you can start by creating the written one first and then recording it, or the other way around -- speak it and then have it transcribed.

Look at what content you already have. What's your starting point in creating or expanding your product line by offering both text and audio?

Until next time,
Paulette - suggesting easy ways to get the word out there and make more money

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