Turning an Expense to Income for Your Buyer

For the past several years, a long-time friend of mine has accompanied his wife when she's been the keynote speaker for some high-level conferences around the world. They've gone to some great places in the process. My friend is an excellent photographer, though hasn't done it professionally during the more than two decades I've known him.

He usually gets to go on these jaunts with his wife for no cost to him -- and no payment to him, either. He donates his photography to the organization who paid his wife to speak to their group, as the group claimed they had no money to pay him as the photographer for the event. Gee, yet they paid his wife's travel and honorarium, but no budget for the photographer or photography.

None of this sat right with me, as you might imagine. My friend has made bound books of the photography and presented a single copy to the association or society in question. Well this was just too good to pass up on giving the suggestion I offered to my friend.

There's rarely a member organization that doesn't want to find relevant and appropriate sources of non-dues revenue to support their group's life. They can't live on member dues alone. The photography albums are quite a few notches above the high school and college year books that sell to students of schools like hot cakes. What about presenting the bound photo album to the powers that be at the organization, and suggest offering these for sale to those who attended the event memorialized in these pictures? The association generates non-dues revenue, the attendees have a lovely memento of the event, and my friend makes money from the sale of the albums -- much more than the association ever would have paid him as a photographer.

What do you have that you already publish or could publish - words or some spin-off product - that associations or even schools who have no money to pay you as a speaker or consultant would jump at the opportunity for this type of joint venture?

Until next time,
Paulette - sharing what's right in front of you, through different filters

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