Teleseminars: 9 Simple Steps to Launching Your Information Empire

By Caleb Scoville

(An expert who was recently interviewed by Paulette Ensign)

If you want to attract more clients, establish yourself as an expert and capture the valuable knowledge that you already have in your head, you should be hosting teleseminars.

A teleseminar is simply a way of distributing your knowledge to your audience. They are virtual events hosted on the telephone via a bridge line. Because of how simple they are to set up, they are usually the easiest way to get started in information marketing.

Very few of us are effective writers and even less of us actually enjoy doing it. If you are a coach, consultant, speaker trainer, teacher or service professional, it’s almost a given that your primary mode of communication is vocal. This is the beauty of a teleseminar.

Instead of speaking only to your clients, those who call your office or that you call, you can reach large audiences during and after your teleseminar. And instead of having to travel to high pressure speaking engagements, you can host teleseminars from your home or office.

Here are the 9 simple steps to launching your information empire with teleseminars:

Step one: choose a topic. This is a major roadblock for some people. Remember to focus on the benefits of the concepts you are teaching and that you pick a topic that your target market is actually hungry for - not just something you like to talk about.

Step two: create an outline. Don’t waste your time by writing out a word-for-word script for your teleseminar. Not only is it time consuming, but it will make you sound unnatural when you are hosting your event.

Step three: host and record a teleseminar. Use a free bridge line service like www.freeconferencepro.com or better yet, use www.handsfreeteleseminars.com, an online tool that allows you to host, record and promote your event at a very low cost. Simply invite your list, your friends or anyone who you know who might be interested in the topic you are covering. Don’t worry - even it if it’s just you on the line, still deliver the teleseminar.

Step four: distribute the recording. Send out the recording to your teleseminar attendees.

Step five: transcribe the teleseminar. Have a professional transcriptionist convert the audio recording into a text format. This can then be distributed as PDF to your teleseminar attendees and sold or given away as a free report or white paper.

Step six: set up an opt-in page with your recording and transcript as a free or low cost lead generation product. It can be in the form of digital files or a CD and a printed transcript. You will then drive traffic to this page through your online and offline marketing campaigns. Your goal is to get targeted people in your target market to exchange their contact information for your valuable recording and transcript. Then you can be in touch with those people and help transition them into customers and clients.

Step seven: repurpose your teleseminar into marketing materials. The audio can be redistributed as podcasts and submitted to directories. The text can be edited and redistributed as online marketing articles, blog posts, ezines and e-courses and press releases. The audio and text can be combined to create online video which can be submitted to YouTube and other video sites. All these pieces can be promoted through social networking sites like Facebook and Twitter, blogs relevant to your target market and social bookmarking tools like Digg.

Step eight: repeat the process. Tweak as you go. Notice which topics and approaches get the best response and focus on those. Pay close attention to which questions are asked the most.

Step nine: archive and repurpose again. Consider repurposing multiple free or low teleseminars into a book or a big ticket item (live event, high-end info product, home study course or coaching program.)

Even if you don’t complete all nine steps for your first few teleseminars, keep creating and moving forward. By simply getting started with information marketing and list building will help you refine your message, grow your business and differentiate yourself from your competition.

Learn about the 5 simple steps to turn one hour into a successful marketing plan at http://www.northbankaudio.com/teleclass

Caleb Scoville helps consultants, trainers, coaches and service professionals, multiply their impact with information products and audio and video online marketing strategies.

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This is the first of several articles about creating information products in audio formats. Look at the content you already have from articles or larger works you've written, outlines you've created, or ideas that have been floating around in your mind. Which will be your first audio product?

Until next time,

Paulette - encouraging you to expand your reach and your product formats

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