Publishing Prosperity Mastermind: Foreign Rights

Proceeding reactively with foreign entails participating in the book fairs that are best for foreign rights activity. There are four:

Frankfurt International Book Fair - This is the granddaddy and most important of them all. Attended by 350,000-plus publishing people from every corner of the world, it is designed exclusively for buying and selling rights. If you can participate in only one fair, this is the one to choose. For more information: www.book-fair.com.

London Book Fair - Primarily focused on British booksellers and the U.K. publishing industry, it has gained some importance for foreign rights. To learn more: www.lbf-virtual.com.

BookExpo America - America’s book industry trade show has a section for meetings with foreign publishers and agents. See www.bookexpoamerica.com.

Bologna Children’s Book Fair - If you publish children’s books, this is a place to be. More information is available at www.bolognachildrensbookfair.com.

You can execute a purely reactive foreign rights strategy by letting the foreign publishers come to you at these book fairs, but you will do best by targeting and researching likely prospects before you go and making sure you have a chance to talk with them while you’re there.

Publishing Consultant Bob Erdmann is a four-decade veteran of book publishing and a two-term past president of PMA. He created the PMA Trade Distribution Program, which has gained more than $20 million in sales for members. Through his popular Frankfurt/Foreign Rights Program he has negotiated more than 2,000 foreign rights sales for clients. Visit www.bob-erdmann.com to learn more, or contact him via bob@bob-erdmann.com or 707/726-9200.

What are you most comfortable doing, a proactive or a reactive approach to foreign rights, or maybe a combination of both.

Until next time,

Paulette - looking for the easiest way to the largest bottom line

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