Audio Info Product Line

When you think of an audio information product, do you come up with more than one format and more than one application? For the longest time (in my life, anyway), an audio product meant a vinyl record played on a turntable, either as a 33 or 78 recording. Yeah, how's THAT for dating myself, huh? Some readers of this blog have never known such a product in their lifetime. Regardless, then it moved on to tapes of large size, tapes of smaller size, compact discs, and digital. Once it hit digital, well, I'm not even going to make an attempt at listing the different formats since there's no doubt I'm woefully uneducated about the scope of formats, with more being developed by techies each week.

What I do know is that every single format of audio products can be sold in hard copy or licensed in digital format in as many ways as the printed word can. It can be sold as single copies/downloads directly to end-users, and/or it can be sold/licensed in bulk to be used by the buyer as a promotional tool to help them sell and promote more of their own product, service, or cause.

Once you've got your initial content created in a written manuscript, it can be sliced and diced, expanded or contracted endlessly for commercial purposes by companies, associations, and websites. The promotional value to you may or may not be more limited than your ability and requirement to have your own name be present in the product. However, you can always publicize the situation yourself through any and all media opportunities you have and that you create.

See more about developing an audio info product line in this month's member ezine for www.PublishingProsperity.com and in the articles that will be distributed from this month's Expert, Caleb Scoville, who will be interviewed today.

What can you add to your list of ways your buyers can use your audio products to help them promote and sell more of their products, services, or causes?

Until next time,
Paulette - who continues stirring it all up because it's such fun to do

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