Booklets - Difficult to Distill

Whether you are writing a tips booklet on your own or you are participating in a collaborative Collection of Experts, you may have difficulty distilling your knowledge into tips format. Your inclination might be to tell everything you know on the topic, to put it into narrative format, and bring all your brilliance to bear.

By doing so, you provide a disservice to your reader and to yourself.

Your reader needs to digest your information and then come back to you for more. Giving them too much too soon sends them into overwhelm and away from you.

You need to have more products to sell to your clients when they are ready for more. Make the first product a tips booklet and create additional products that go into more depth on the same topic.

Until next time,

Paulette - reminding you that less is more

www.tipsbooklets.com

www.CollectionOfExperts.com